Blog posts, articles, essays and samples

Why Do Linguists Make Great Copywriters?
Linguistics and copywriting are a match made in heaven. Read on to find out why.

Is A.I. Copywriting an Insult to Consumers?
Yes, technology is amazing but are we really willing to hand over our creative reins to the robots? Let’s look at some of the pros and cons of A. I. Copywriting.

Being a Copywriter: 7 Lessons From My First Year in Business.
It’s been a year since I properly launched Icon Copy, so I thought I’d share some things I’ve learnt from my first year in business. Read on to find out more.

The Culture of Busyness and Why We Need To Stop Obsessing About It.
Learn how to take a break. We are obsessed with keeping busy, but this is doing us more harm than good.

What To Do When You Want To Do Nothing.
I hope this will serve as a handy reference point for anyone trying to schedule in some downtime, but who struggles with guilt by not doing anything.

5 Reasons You Don’t Want to Hire a Copywriter
Why you shouldn’t hire a copywriter. Spoiler alert, you should.


Planning to Fail – A Day in the Life
Today I am sharing my personal experience of scheduling expectation vs reality. Having written and re-read this I do wonder how I get actually anything done, and also if I might be quite mad. But, and here’s the thing, I have managed to set up a functioning business with happy customers and money in the…

8 Tips for Working from Home With Ease and Kindness.
There are so many articles telling us how to be more productive, how to clean the house and learn a language before the sun has risen: how to “have it all”, but I have found these rigid, and sometimes punishing, schedule ideas to be unsustainable and misery-inducing as I fail to make it more than…

A STAYCATION LIKE NO OTHER: WELCOME TO THE WORLD OF BOTANY&BOOKS
Introducing: Botany&Books
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