Linguistics and copywriting are a match made in heaven. Read on to find out why.
Category Archives: Icon Copy
Is A.I. Copywriting an Insult to Consumers?
Yes, technology is amazing but are we really willing to hand over our creative reins to the robots? Let’s look at some of the pros and cons of A. I. Copywriting.
Being a Copywriter: 7 Lessons From My First Year in Business.
It’s been a year since I properly launched Icon Copy, so I thought I’d share some things I’ve learnt from my first year in business. Read on to find out more.
The Culture of Busyness and Why We Need To Stop Obsessing About It.
Learn how to take a break. We are obsessed with keeping busy, but this is doing us more harm than good.
5 Reasons You Don’t Want to Hire a Copywriter
Why you shouldn’t hire a copywriter. Spoiler alert, you should.
Planning to Fail – A Day in the Life
Today I am sharing my personal experience of scheduling expectation vs reality. Having written and re-read this I do wonder how I get actually anything done, and also if I might be quite mad. But, and here’s the thing, I have managed to set up a functioning business with happy customers and money in the bank so something must be working out.
8 Tips for Working from Home With Ease and Kindness.
There are so many articles telling us how to be more productive, how to clean the house and learn a language before the sun has risen: how to “have it all”, but I have found these rigid, and sometimes punishing, schedule ideas to be unsustainable and misery-inducing as I fail to make it more than three days in a row.
What is a Copywriter?
I get asked this a lot.
Icon Copy: An Introduction.
Hi, I’m Alex, and I started a business during a global pandemic. Read on for more information about this slightly unconventional decision.