What is a copywriter?

I get asked this a lot.

A copywriter writes copy intended for marketing or advertising. This can include product descriptions, blogs, social media content, press releases, and more.

Photo from Pexels.com

The term ‘copy’ describes a body of text, meant for distribution, or copying. You might be more familiar with the term in regards to buying a copy of a book, or a magazine.

Photo by Pixabay on Pexels.com

In order to write relevant copy and content, copywriters need to have a strong awareness of sales and marketing, as well as excellent research skills. They understand how to use language effectively to support a brands identity, and speak to the desired audience.

In an age where business is increasingly carried out online and at a distance, a good copywriter will give your brand a human voice, and help your customers feel as though they are interacting with a real person, not a computer.

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