What is a Copywriter?

I get asked this a lot.

A copywriter writes copy intended for marketing or advertising. This can include product descriptions, blogs, social media content, advertising, press releases, and more. Wherever there is writing on a website, in a PPC ad, on a billboard, or in a blog chances are it was written by a copywriter.

Photo from Pexels.com


The term ‘copy’ describes a body of text, meant for distribution, or copying. You might be more familiar with the term in regards to buying a copy of a book, or a magazine.

Photo by Pixabay on Pexels.com

How Do You Write Copy?

In order to write relevant and engaging copy, copywriters need to have a strong awareness of sales and marketing, as well as excellent research skills. They understand how to use language effectively to support a brand’s identity, and speak to the desired audience.

In an age where business is increasingly carried out online and at a distance, a good copywriter will give your brand a human voice, and help your customers feel as though they are interacting with a real person, not a computer.

For more information on what copywriter can do for you, check out my post: 5 Reasons You Don’t Want to Hire A Copywriter.

One thought on “What is a Copywriter?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: