I get asked this a lot.
A copywriter writes copy intended for marketing or advertising. This can include product descriptions, blogs, social media content, advertising, press releases, and more. Wherever there is writing on a website, in a PPC ad, on a billboard, or in a blog chances are it was written by a copywriter.
The term ‘copy’ describes a body of text, meant for distribution, or copying. You might be more familiar with the term in regards to buying a copy of a book, or a magazine.
How Do You Write Copy?
In order to write relevant and engaging copy, copywriters need to have a strong awareness of sales and marketing, as well as excellent research skills. They understand how to use language effectively to support a brand’s identity, and speak to the desired audience.
In an age where business is increasingly carried out online and at a distance, a good copywriter will give your brand a human voice, and help your customers feel as though they are interacting with a real person, not a computer.
For more information on what copywriter can do for you, check out my post: 5 Reasons You Don’t Want to Hire A Copywriter.